In 2025, regulators around the globe have ramped up their scrutiny of major technology firms, marking some of the most aggressive antitrust actions in years. Here’s a breakdown of the biggest targets and the investigations shaping the future of Big Tech.
Key Companies Under Scrutiny
1. Google / Alphabet
- The European Commission charged Google in March 2025 with violating the Digital Markets Act (DMA) through “anti-steering” restrictions on the Play Store and self-preferencing in search.
- In September 2025, the EU fined Google €2.95 billion (~$3.5 billion) for abusing its dominance in ad tech—favoring its own AdX and DFP services over rivals.
- Meanwhile, in the U.S., a landmark DOJ case concluded in April 2025, with a judge ruling that Google illegally maintained a monopoly in ad-tech by tying its ad exchange to its publisher ad server.
2. Apple
- As part of the first DMA enforcement actions, Apple was fined €500 million (~$570 million) in April 2025 for limiting how app developers can steer users to alternative payment methods outside the App Store.
- EU regulators are also pushing Apple to open up iOS to rival systems and more interoperability — a major change to its traditionally closed ecosystem.
- Separately, the EU accepted Microsoft’s commitment in September 2025 to fix how Teams is bundled with other products, resolving a probe that had raised competition concerns.
3. Meta (Facebook / Instagram / WhatsApp)
- Meta was fined €200 million (~$230 million) under the DMA for its “pay or consent” model, which offers users the choice between ad-funded tracking or a paid, ad-free experience.
- In the U.S., FTC v. Meta resumed in 2025, alleging Meta’s acquisitions of Instagram and WhatsApp helped it amass anti-competitive power.
4. Microsoft
- Though avoiding a fine in a major EU probe in 2025, Microsoft agreed to separate Teams more clearly from other Office products — a commitment accepted by the European Commission to end antitrust concerns over bundling.
- Separately, EU authorities and the FTC have expressed concern over Microsoft’s partnerships in cloud and AI, issuing information requests to probe whether its dominance stifles competitor innovation.
Why This Matters
- New Regulatory Tools: The EU’s Digital Markets Act (DMA) is at the center of much of this action. It targets “gatekeeper” firms with rules to prevent them from unfairly restricting competition.
- Big Penalties Are Here: Fines are no longer theoretical—companies now face multi-billion euro penalties for breaking the rules, with structural remedies also on the table.
- Global Impact: These actions aren’t just EU-only. In the U.S., regulatory bodies are actively challenging Big Tech’s business models and potential anticompetitive behavior.
- Pressure to Innovate: The cost of non-compliance is high, forcing tech giants to rethink how they bundle products, manage app ecosystems, and prioritize their own services over competitors.