Michael Saylor’s Bitcoin treasury firm, Strategy, has continued its aggressive accumulation of Bitcoin despite recent market weakness, buying an additional 1,142 BTC for about $90 million in the first week of February 2026. The purchase was disclosed in a regulatory filing and completed between February 2 and 8, 2026, boosting the company’s total Bitcoin holdings to 714,644 BTC — roughly 3.4 % of Bitcoin’s fixed 21 million supply.
The average purchase price for this latest tranche was around $78,815 per Bitcoin, according to the filing, with Strategy using at-the-market (ATM) share sales of its common stock (ticker: MSTR) to fund the acquisition.
Why It Matters
Strategy — formerly known as MicroStrategy — is the largest corporate holder of Bitcoin in the world, and Saylor’s continued purchases underscore his unwavering belief in Bitcoin’s long-term potential, even as prices have remained below many of the firm’s historical entry levels. The company’s average cost per Bitcoin across all acquisitions now stands near $76,056 per coin.
Bitcoin has traded below the company’s average cost basis in recent weeks, meaning Strategy currently holds significant unrealized losses, estimated in the billions. Still, Saylor has repeatedly stated that the firm will continue buying and holding Bitcoin for the long term, a stance reinforced in recent investor communications and interviews.
The move comes amid broader volatility in the crypto markets: Bitcoin experienced notable price swings in late 2025 and early 2026, with sharp downturns contributing to wider losses for crypto-linked equities and digital assets. Strategy itself reported expanded losses for the fourth quarter of 2025, driven largely by Bitcoin’s valuation drop.
Trend Impact
Strategy’s continued Bitcoin accumulation has broad implications for both the crypto market and how corporations approach digital assets. Its large holdings have made it a bellwether for institutional appetite, and the company’s strategy has shaped how other businesses consider Bitcoin as a reserve asset or treasury hedge.
However, the firm’s reliance on equity and preferred stock issuance to raise funds for purchases has drawn scrutiny. Critics argue that diluting shareholders to fund further Bitcoin buys introduces risk, particularly in a market that can remain choppy for extended periods.
Wall Street analyst coverage of MSTR stock reflects this tension: while some maintain bullish ratings citing potential upside if Bitcoin rebounds, others highlight the challenges posed by continued volatility and unrealized losses tied to cryptocurrency pricing.
Despite these headwinds, Strategy’s accumulation trend remains intact, emphasizing a long-term perspective that Saylor and his team argue will ultimately pay off if Bitcoin reclaims its bull market trajectory.
